We present to you some of the most interesting industry news and travel trends that have recently caught our attention:
Globetrender’s report reveals Milestone Motivations for travelers
According to Globetrender’s latest report, building bonds ranks as one of the Seven Milestone Motivations for those who travel. It’s deeply rooted in one of our most fundamental human needs – the need to form connections with others. So, whether it’s a gateway with friends, a multi-generational family holiday, or any other type of travel, the essence of the experience remains social.
Analysis predicts social commerce to grow in popularity
Social commerce is expected to stay increasingly popular, according to this article from IWConnect. Given that the average user dedicates over two hours a day to social media activities, these platforms play a pivotal role in the inspirational stage of booking trips abroad. To capitalize on this trend and provide a more personalized experience, companies need to integrate social commerce tools into their strategies.
2024 predictions emphasize travel is “a catalyst for experiencing our best lives”
Booking.com has released its 2024 travel predictions, ahead of the end of the year. Based on data from a global study including 27,000 travelers across 33 countries, they identified top trends showcased as seven unique travel personas. One in particular caught our attention: “a profound transformation driven by a collective thirst for deeper connections”. Yet another proof that travel is social.
Don’t forget to check this space next month for our upcoming Travel Pulse roundup.
