Travel Pulse: News roundup for November

Take a look at some of the industry news and travel articles we found particularly interesting over the past few weeks:

Hilton identifies an emerging trend of travelers prioritizing experiences

Hilton’s 2024 Trends Report highlights the “cross-generational priority for connectivity and personalization throughout the travel experience.” According to Hilton, travelers are looking for the human connection uniquely available in the hospitality sector, with many choosing to immerse themselves in local traditions and explore the unknown. To do so, they expect technology to be more intuitive and helpful both at the planning stage and during their travels.

Survey reveals people rely on emerging technologies when traveling

An online survey by MMGY Travel Intelligence is further evidence that emerging technologies are reshaping the travel industry. The study, conducted among more than 1,000 adult travelers and more than 100 leaders of destination marketing organizations from the US, shows that travelers are eager to incorporate emerging technologies as part of their travel experience, especially for research and planning purposes.

Our CEO Jonathan Abraham shares his thoughts on social commerce in travel

In his recent guest comment for Travel Weekly, our CEO Jonathan Abraham had the pleasure of sharing his thoughts on social commerce in the travel industry. Here’s a snippet of what he had to say: “When it comes to the booking phase – the point at which prospective travelers begin to find the best holiday option – OTAs have a significant role to play, being the most popular online source in the 45 days leading up to a travel purchase. So with friends and family discussing holidays via social media, simultaneously trawling the web for the best holiday package, we can begin to see how social booking holds the answer in speeding up the travel booking process as well as making it more fulfilling and enjoyable.”

Follow this space, as we will be back next month with another Travel Pulse roundup.

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