Travel Pulse: News roundup for April

Here we share some of the most interesting travel news and industry trends that have recently caught our attention:

What’s in store for travel in summer 2024?

The Ask Skift chatbot is Skift’s latest experimentation with AI. Trained with news stories, research results, Skift reports and more, it can answer questions about the travel industry. Based on the answers provided by the chatbot, this article highlights interesting insights into the major trends for this summer. Among them are personalized experiences – currently in high demand. With more travelers actively seeking ideas to deepen their experience, travel players need to invest in tools enabling personalization.

New data on increased technology spend

Technology adoption for the travel sector is on the rise: according to a recent global research conducted by Amadeus, more than two-thirds (67%) of senior decision-makers say they expect to increase investment in technology this year, while a noteworthy 14% surge in travel technology investment is planned for 2024. As the pace of the industry’s transformation accelerates, businesses need to keep up or they risk falling behind.

WTTC: AI is set to shape the future of travel and tourism

Here’s yet more proof of just how important AI is for the travel industry: “New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of artificial intelligence and its role in shaping the future of travel & tourism.

When discussing the development of AI, it’s crucial to consider not only the business implications but also the ethical concerns. These reflections take center stage in the final two reports of a series on Artificial Intelligence from WTTC. 

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