The start of the new year is the perfect time to look out for trends and predictions. See some of the most interesting industry news and 2024 trends worth reading in January:
Group travel is as popular as ever, according to CN Traveller
To no surprise, we found this article particularly interesting as it ranked group travel among the top 20 trends for 2024. Those seeking to savour the moment together with their loved ones will expect technology to cater to their needs. This is yet another proof that travel companies need to invest in technology that makes gathering friends and family for a shared holiday as easy as possible.
The role of generative AI in improving travel
Artificial intelligence is a topic on everyone’s lips, and for good reason. This recap from a panel discussion at The Phocuswright Conference on “The Future of the Trip” offers valuable insight into how generative AI is enhancing the travel industry. As experts anticipate its significant impact, with AI enabling more personalized and collaborative booking journeys for friends and family travelers, travel businesses can’t miss the chance to capitalize on its potential.
Social media apps are overtaking Google core products
Social media plays a vital role in the decision-making process of Gen Z travelers when planning trips abroad. Apps like TikTok, Instagram, and Facebook are pivotal during the inspiration phase. Interestingly, a Google executive revealed that in their studies, almost 40% of young people go to TikTok or Instagram when they’re looking for a place for lunch instead of Google Maps or searching via the web browser! We’re witnessing some really big and interesting changes.
