Joyned Aims To Make Shopping More Fun For Consumers, Profitable For Retailers

Like the best innovations, Joyned, a white label shopping service, was inspired by the need for a solution that didn’t exist at the time. “Joyned was created four years ago when I was engaged to my wife,” said CEO Jonathan Abraham. “I had a wedding to schedule, and I was so happy, but this euphoria turned into a never-ending list of chores.”