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Social Commerce Isn’t Social Media Marketing. Here’s Why That Matters.

When people think of the term “social commerce,” they tend to think about shopping on social media sites — clicking an ad in their feed, for example, or browsing goods on a peer-to-peer marketplace. But those supposed “social commerce” experiences aren’t social at all. After a shopper clicks on a social media ad, for example, […]

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How Retailers Can Achieve More Without the Social Media Middleman

Social commerce tools — Joyned offers the social shopping experience.

Marketers today are trying to meet their audiences on every possible channel — and social media sites, for many, are viewed as indispensable channels because of the additional “social” benefits of the platforms — like organic customer acquisition, social validation on purchasing decisions, and the potential for reaching more of the “right” customer through demographic […]

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What Is Social Commerce? How Your Brand Can Use It To Increase Profitability

Social commerce tools — Joyned offers the social shopping experience.

Social commerce is a term with a few potential meanings. Some of the common perceptions involve brands creating shoppable content on their social media channels, working with influencers, or even just placing ads on social media platforms. When you think about how this type of sale happens — a consumer clicks a link that happens to […]

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How millennials are shaping the future of eCommerce

millennials

Whether or not millennials and gen-z are creatures of superior sophistication always makes for lively debate. However, if you are an online service provider, that doesn’t matter. What does matter is their level of digital sophistication. Understanding the millennial generation, the first truly digital natives and their online habits are key to growing your business. […]

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